Facebook users will often “like” a Facebook business page to show support for a brand and receive their content. 👍 By having a great page that provides value to your potential customers through great content, you build brand awareness and a loyal community of brand advocates and social champions. 🤝🏼 The fact is, people like to do business with businesses they like. Facebook is a social network. Leverage it to build relationships with your community of potential customers. Here are some strategies to build a loyal community for your Facebook business page.

Get a Business Page, Not a Personal PageMany business owners will create a personal page for their business, but this isn’t the best strategy. Unlike a personal pag...

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Over the past few weeks, we’ve been diligently training with StoryBrand to fine tune our communications and create powerful messaging for business. Messaging that gets to the core of the consumer’s innermost desires.

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Social media marketing and other forms of digital advertising are quickly leaving traditional media outlets in the dust💨. Don’t get us wrong; there’s still a great case to be made for using traditional marketing channels like print ads📰, billboards🏬 and especially direct mail✉️, but the advantage of social media marketing is making a stronger case for itself year after year. Plenty of small businesses have moved to nearly all-digital ad and marketing campaigns.

According to estimates from eMarketer, 56% of small to medium-sized businesses (SMBs) increased their budget for social media marketing for 2018. 33% are spending more on digital display ads, and 32% plan to invest more on SEO tactics. Yet, just 21% were planning o...

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Video content will soon become table stakes for any small business social media strategy worth it’s salt. In 2018, businesses should focus on developing a way to keep up with people’s insatiable appetite for digital video 📹 . Otherwise, they could watch their engagement levels drop as video content becomes the norm. 📉

Leave your competitors in the dust 💨 ! To see why video marketing for small businesses is so important, take a look at some of the mind-blowing stats below. ⬇️


Video Has Taken Over Our Lives, And We Blame Social Media

It’s overwhelming how much video has crept into the average person’s day. They may not feel it directly since, hey, most of us have been watching movies and TV our whole lives 👀. And when the internet became more capable to handle streaming video, we were there watching YouTube videos way back in 2006… right?

Well, not really. Not like we are now. Thanks to smartphones, better internet connections, and a huge proliferation of content created, we watch far more online video than we ever did before. On average, the typical person spends just under six hours a day on digital devices, and an hour and 17 minutes of that (22%) goes to watching digital video.

How did this happen? “Social media” is the easiest answer, especially when you count YouTube as a social platform (it is). But other platforms have quickly challenged YouTube’s dominance. Over 8 billion videos — or 100 million hours’ worth of content — are watched by Facebook users every single day. 10 billion video clips are watched on Snapchat daily📸, and 82% of Twitter’s 🐦319 million monthly users also say they watch video.

Social views are causing overall video growth to skyrocket 🚀, and it’s shaping the way people consume content online overall.

“Why Doesn’t This Page Have Any Videos?”

At this point, people don’t just like to watch videos, they expect it. When we get a break, we often use it to turn to our smartphones and enjoy a video while eating or doing ...whatever we happen to be doing at the time.🤷

Video is passively entertaining in ways that other formats that require scrolling, fidgeting and reading aren’t. And while majority of people’s time online is spent doing those other things, when we want to relax and be entertained, we turn to the increasing quality and quantity of video content available.

That means that marketers need to play the ‘video’ game to get noticed. Video content earns 10 times the level of views, engagement and shares compared to images, text or a combination of the two. In fact, video earns 1200% more shares than text and image content put together!😲

These views, shares and engagement actions all help add fuel to your marketing funnel and translate to actual monetary returns. 💰

Those using video marketing for small businesses report earning a 66% higher level of qualified leads, and their companies achieve a 54% lift in brand awareness. 83% of marketers report that video offers them great ROI, and 81% report an increase in overall sales after implementing video marketing. 👏

Add Video Marketing for Small Businesses to Your Social and Online Strategy with BiQi

You can develop and implement a comprehensive, fully realized video marketing strategy for your small business when you partner with BiQi ✨.

Our video production for online marketing services can help you devise the right assets you need and where to best place and promote them for maximum returns. You’ll also connect video marketing to your overall marketing strategy, helping you turn viewers into buyers.

👋Reach out to your audiences and capture their attention like never before when you contact us to start the conversation today!

The way we market has changed, leverage the opportunity for your business! Facebook: Instagram: BiQiMarketing LinkedIn: Stephanie Nitya Armstrong

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Why Your Facebook Response Rate Is Critical

Looking for fresh, new ways to make your customers dissatisfied? Then start ignoring their complaints and messages on social media!

Oh, wait… you want your customers to like you? Well, then you better see how many of them have important questions and concerns left unanswered on Facebook!

Social media customer support is the new reality we live in. Over two-thirds of people have used social media to try and find a resolution to customer issues. When voicing a complaint or a problem, 60% of customers expect to get a response in an hour or less⏳ . If a brand completely ignores their complaint, 35% say they will stop buying from the brand altogether, and 31% will share negative sentiment online. temp-post-image

Most importantly, just 40% of people who...

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The number of social media followers you have at a given time does not always translate to cash in the till, but it can translate to better reach for your paid and unpaid postings.

If you feel like you’re sending out social media posts into a dark void, realize you are not alone. Plenty of brands are disappointed by their lack of followers and the minimal engagement they get. So, what are they doing wrong, and how do other brands get it right?

The following are a few research-backed strategies brands use that can get you more followers, fast.


Stop Talking About Yourself as Much

Chances are, if you’re a social media user, there are a few people you want to hear from a bit less often. If you took a second to analyze similarities between these people, you may realize something: they talk about themselves too much, and you don’t find it interesting.

But, your brand could be doing the exact same thing! Take a look at your posts and analyze them from a typical person’s perspective. Is there anything there related to your audience and their interests? If the best you can muster is: “We’ve offered them some ways to save money,” then you need to rethink your posting strategy.

According to research by Rutgers, 20% of social media users are informers while the rest are “me-formers.” Informers post interesting content, including news, viral shares and food-for-thought. Me-formers — you guessed it! — posted all about themselves.

When analyzing the difference between informers and me-formers, Rutgers found that those who shared informative content had more than twice as many followers, on average.

Ensure You Plug Your Social Media on Other Channels

One of the biggest culprits for not having very many followers is that people are not finding their way to your page. Businesses tend to overlook the fact that very few people will actively go out and like or follow their page. Instead, guide them there with clear links on your website, blog posts, emails and other channels. Also, use signage at your physical location to make the connection.

If you want an even quicker and dirtier way to increase your followers, offer a discount or create a special offer to those who follow your social media accounts.


Post Consistently, Not in “Bursts”

Followers want reliability from brands, influencers and thought leaders. The occasional surprise is welcome, but most followers prefer a routine where they can read a predictable volume of posts.

According to research from a Korean study of “unfollows,” the most-commonly cited reason that people unfollowed a Twitter account was because of “burst” posting — clusters of posts published in quick succession, usually followed by a slow posting period before another burst.

Over-posting can therefore lead to pain within your audience, but so can under-posting. Brands without consistent posts find it harder to get engagement, which makes their posts show up less often because of the social newsfeed algorithm.

So how often should you post? It depends. Brands with a limited number of followers get the best engagement when posting just once or twice a week, but your audience may be different. The best approach is to start with 2-3 posts a week, then modify with more or less and make note of the engagement shift. Also, notice the times of day when engagement is highest.

Through observation, you can come up with your own ideal routine without “bursting” your current and potential followers into oblivion.

Try Targeting People With Paid/Promoted Posts

Paying to have your post seen may feel like cheating, but the truth is that the organic algorithms on social media have begun showing branded pages much less often. If you never put money into your paid budget, your page can disappear off their newsfeed entirely.

Prevent this from happening, and engage new potential followers by promoting your posts to a custom, targeted audience. Filter by traits of your most loyal customers — such as age, region, interests, etc. — and you can guarantee that people likely to become followers will at the very least see your content. If they like what they see, they may even follow you, especially if you are offering them tempting promotions.


Gain More Social Media Followers by Partnering With an Experienced Digital Marketing Agency

If you need help conducting research, determining optimal posting settings, and growing your social following in general, realize that you are not alone. Thousands of business owners partner with a skilled social media marketing agency. We offer advice and audits through one-time consultations, or we can help manage your entire account for you while growing your social media follower entourage.

Ready to get started now? Contact us today.

Make the most of your marketing campaigns!

Digital marketing offers the best tool for growth when it comes to a results per dollar spent. We know that’s a bold statement. We’re still making it.

In this connected age of digital advertising, budgets of nearly any size can generate results. When you use the right approach to maximize that budget, then your dollar can go even farther towards helping your business increase its customer base and subsequent revenues.

To help you get started, here are some specific, growth-focused digital marketing tactics you can adopt when you want real results for as efficiently as possible.

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