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So, we’ve talked about identifying your audience and creating content but then what? Then we have to engage with our audience! This is probably the most overlooked hurdle when it comes to social media marketing and managing your pages.

Let’s face it, life gets in the way, and business gets crazy. We have staffing issues, busy seasons, and so many other things that can jump in the way and social media gets put on the back burner. But the thing is, you need to be consistent, and you need to be engaging in the conversations your customers are having on your page. So what exactly does that entail?

1 - Respond promptly. We all have social media glued to our hands nowadays with instant, real time, updates straight to our phone. It&rs...

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Are there rules to developing content for social media? We think so! Please use this *schnazzy* guide to produce content for your social media pages!

The 4 E's: Opportunities for content are unlimited. You can use photos, boomerangs, videos, memes, blogs, and more! No matter what you use, you should mix it up both with the type of content but also with the four E's below:

Emotional - Your content should be emotional. There are many emotions you can tap into depending on your product or service. Can you provide a sense of calm or relief of anxiety? Sometimes the most significant decision making factor for consumers is fear of loss or fear of missing out (FOMO). Your content can also excite your audience. Don't be afraid to tap into the ext...

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In my last post, "Identifying Your Audience," we discussed the importance behind understanding and knowing your audience before you build a social strategy for your business.

Once you have gone through the steps and have identified who your ideal customer is, you can then choose the social media platform(s) where your target market it.

So let's break it down.

Facebook: Facebook users are primarily those ages 25-34. The demographics are indeed growing though for those ages 40+ as you will find a lot of parents and grandparents scrolling through Facebook nowadays. The split between female users and male users is very close to a 50/50 split with about 53% female and 47% male. One thing to consider as we get more into engagement with your audi...

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When it comes to building your social strategy, identifying your audience should be the first thing you do - before you even choose what medium (i.e., Facebook, LinkedIn, Instagram) you are going to use to share your content. If you are already deep into the social media world, have no fear and keep reading, we've got advice for you, too!

First, think of who you want to be targeting. This person, the decision maker, are they more often male or female? Under 30 or over 30? Are they between the ages of 40-65? What are their interests? Their profession? Income level?

Now, keep in mind, this person doesn't necessarily have to be who is coming through your doors right now or who is on the other end of the phone. Have you ever thought that maybe...

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Facebook users will often “like” a Facebook business page to show support for a brand and receive their content. 👍 By having a great page that provides value to your potential customers through great content, you build brand awareness and a loyal community of brand advocates and social champions. 🤝🏼 The fact is, people like to do business with businesses they like. Facebook is a social network. Leverage it to build relationships with your community of potential customers. Here are some strategies to build a loyal community for your Facebook business page.

Get a Business Page, Not a Personal PageMany business owners will create a personal page for their business, but this isn’t the best strategy. Unlike a personal pag...

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Over the past few weeks, we’ve been diligently training with StoryBrand to fine tune our communications and create powerful messaging for business. Messaging that gets to the core of the consumer’s innermost desires.

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Social media marketing and other forms of digital advertising are quickly leaving traditional media outlets in the dust💨. Don’t get us wrong; there’s still a great case to be made for using traditional marketing channels like print ads📰, billboards🏬 and especially direct mail✉️, but the advantage of social media marketing is making a stronger case for itself year after year. Plenty of small businesses have moved to nearly all-digital ad and marketing campaigns.

According to estimates from eMarketer, 56% of small to medium-sized businesses (SMBs) increased their budget for social media marketing for 2018. 33% are spending more on digital display ads, and 32% plan to invest more on SEO tactics. Yet, just 21% were planning o...

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Video content will soon become table stakes for any small business social media strategy worth it’s salt. In 2018, businesses should focus on developing a way to keep up with people’s insatiable appetite for digital video 📹 . Otherwise, they could watch their engagement levels drop as video content becomes the norm. 📉

Leave your competitors in the dust 💨 ! To see why video marketing for small businesses is so important, take a look at some of the mind-blowing stats below. ⬇️

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Video Has Taken Over Our Lives, And We Blame Social Media

It’s overwhelming how much video has crept into the average person’s day. They may not feel it directly since, hey, most of us have been watching movies and TV our whole lives 👀. And when the internet became more capable to handle streaming video, we were there watching YouTube videos way back in 2006… right?

Well, not really. Not like we are now. Thanks to smartphones, better internet connections, and a huge proliferation of content created, we watch far more online video than we ever did before. On average, the typical person spends just under six hours a day on digital devices, and an hour and 17 minutes of that (22%) goes to watching digital video.

How did this happen? “Social media” is the easiest answer, especially when you count YouTube as a social platform (it is). But other platforms have quickly challenged YouTube’s dominance. Over 8 billion videos — or 100 million hours’ worth of content — are watched by Facebook users every single day. 10 billion video clips are watched on Snapchat daily📸, and 82% of Twitter’s 🐦319 million monthly users also say they watch video.

Social views are causing overall video growth to skyrocket 🚀, and it’s shaping the way people consume content online overall.

“Why Doesn’t This Page Have Any Videos?”

At this point, people don’t just like to watch videos, they expect it. When we get a break, we often use it to turn to our smartphones and enjoy a video while eating or doing ...whatever we happen to be doing at the time.🤷

Video is passively entertaining in ways that other formats that require scrolling, fidgeting and reading aren’t. And while majority of people’s time online is spent doing those other things, when we want to relax and be entertained, we turn to the increasing quality and quantity of video content available.

That means that marketers need to play the ‘video’ game to get noticed. Video content earns 10 times the level of views, engagement and shares compared to images, text or a combination of the two. In fact, video earns 1200% more shares than text and image content put together!😲

These views, shares and engagement actions all help add fuel to your marketing funnel and translate to actual monetary returns. 💰

Those using video marketing for small businesses report earning a 66% higher level of qualified leads, and their companies achieve a 54% lift in brand awareness. 83% of marketers report that video offers them great ROI, and 81% report an increase in overall sales after implementing video marketing. 👏

Add Video Marketing for Small Businesses to Your Social and Online Strategy with BiQi

You can develop and implement a comprehensive, fully realized video marketing strategy for your small business when you partner with BiQi ✨.

Our video production for online marketing services can help you devise the right assets you need and where to best place and promote them for maximum returns. You’ll also connect video marketing to your overall marketing strategy, helping you turn viewers into buyers.

👋Reach out to your audiences and capture their attention like never before when you contact us to start the conversation today!

The way we market has changed, leverage the opportunity for your business! www.BiQiMarketing.com Facebook: www.facebook.com/BiQi Instagram: BiQiMarketing LinkedIn: Stephanie Nitya Armstrong Ciao@BiQiMarketing.com

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Why Your Facebook Response Rate Is Critical


Looking for fresh, new ways to make your customers dissatisfied? Then start ignoring their complaints and messages on social media!

Oh, wait… you want your customers to like you? Well, then you better see how many of them have important questions and concerns left unanswered on Facebook!

Social media customer support is the new reality we live in. Over two-thirds of people have used social media to try and find a resolution to customer issues. When voicing a complaint or a problem, 60% of customers expect to get a response in an hour or less⏳ . If a brand completely ignores their complaint, 35% say they will stop buying from the brand altogether, and 31% will share negative sentiment online. temp-post-image

Most importantly, just 40% of people who...

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