9 Social Media Marketing Stats Every Business Needs to Know

1) 91% of retail brands use 2 or more social media channels. (BrandWatch)
2) Of small business owners that use social media, 92% of them believe that social media marketing is important for their business. (Business2Community)
3) Online adults aged 18-34 are most likely follow a brand via social networking (95%). (MarketingSherpa)
4) 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
5) Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot)
6) In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (The Drum)
7) The top three marketing tools are all digital: Email (54%), Website (51%) and Social (48%). (Blue Corona)
8) 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. (Aabaco)
9) 50% of shoppers have made a purchase based on a recommendation through a social media network. (Aabaco)